I'm Rosa Sorroche, founder of Tourinnovation Tourism Services, with over 25 years of experience in hospitality, travel technology, tourism consultancy, and digital strategy. After working internationally -mainly in Ireland- with companies such as Google, Airbnb and Marriott, I bring global insights and hands-on expertise to small tourism businesses with a deep understanding of international markets.

I help hotels, rural accommodations, tourist apartments, and experiences grow through practical digital strategies, training, technology implementation, and guest experience design.

I personally manage every project, ensuring tailored solutions and measurable results. Only for specifics projects, I work with a network of trusted experts to ensure each client gets the right combination of skills.

I work with clients across Europe, Latin America, and the US, speaking Catalan, Spanish and English.

When I am not helping businesses thrive, I draw inspiration from travelling, photography, hiking, cinema, and historical novels -passions that keep my creativity and love for culture alive.